Moda sustentable

Katherine Carrillo Herrera

Resumen


La cadena de suministro de la industria textil y de la moda enfrenta grandes desafíos ambientales, ya que experimenta importantes problemas vinculados al proceso de producción y distribución, que se caracteriza por el intenso uso de productos químicos y recursos naturales,  emisiones de gases efecto invernadero, envase y empaque excesivo y prácticas de distribución ineficientes dentro de las cadenas de suministro, dando como resultado un alto impacto ambiental a nivel global. Los consumidores de moda «fast fashion» ven la moda como algo vital para su auto-identidad, pero muestran poca preocupación por el medio ambiente.  En la actualidad, la tendencia de un gran porcentaje de consumidores es estar dispuestos a pagar más por la moda sustentable o «slow fashion», respetuosa del medio ambiente (elaborada por fabricantes ambientalmente sustentables), permitiendo que el medio ambiente y las personas coexistan de manera más amigable y  saludable.


Palabras clave


moda, sustentabilidad, eco-moda, moda ética, cadena de suministros.

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Referencias


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DOI: https://doi.org/10.23850/issn.2590-7441