Microseguro para salud y alimentación (Salim): un estudio de caso en estratos 1, 2 y 3 de la ciudad de Bogotá

Abstract

The insurance sector has been worried about developing and introducing business models that fulfil the needs of those who are vulnerable. One of these products is the microinsurance, which
objective is to provide help and create a backup to some of the biggest impact risks that this communities suffer. This study has the purpose of recollecting information about the acceptance of the microinsurance on three different neighbourhoods in Bogotá (stratum 1, 2 and 3) with 300 surveys that were applied to population. Results show the opportunity that the insurance industry has to venture into a new potential market, thanks to the acceptance of the product at the moment of reducing risks and the will of population to acquire microinsurance as a way out of poverty.