Desafìos y oportunidades de la economía popular en Barranquilla y su área metropolitana: Caracterización de los micronegocios para el crecimiento económico y social

Abstract

The popular economy in the department of the Atlantic plays a crucial role in the economic and social structure of the region, providing income and employment, especially for women. The study uses a non-experimental design and descriptive methodologies to examine the value chain of popular economy microbusinesses in Barranquilla. Four phases were carried out that include data collection, field work, the development of management strategies and the design of a training plan. The results reveal that the majority of microbusinesses are located in urban areas and are operated by women, although they face great challenges, such as lack of formalization, limited access to credit and low income despite long working hours. The document concludes that, for the popular economy to reach its potential, it is necessary to promote value networks and strategic alliances that promote the visibility and sustainability of these businesses.