MARKETING OF AFFILIATES TO GENERATE RESIDUAL INCOMETHROUGH SOCIAL MEDIA

Abstract

The general objective of this project is to establish a results marketingstrategy to generate residual income through social networks. For which, an action plan was designed that included personal branding, social media interaction, content creation with advertising guidelines, and hotmart was chosen as the page selected to carry out this project. Therefore,to obtain results in this research project, it was necessary to observe and understand the behavior of users in the most important social networks such as Facebook, Instagram, and YouTube, at the same time, collect and analyze the metrics that the content produced published on the aforementioned platforms, therefore, this research project uses a mixed experimental methodology.

As a conclusion, it was determined that affiliate mar keting allows generating residual income from social networks and thanks to thehotmart platform, which generates the opportunity to receive additional income, but is only made possible through an adequate digital strategy.