CREATIVITY AND INNOVATION OF THE CACTUS AS A HANDICRAFT PRODUCT IN THE DISTRICT OF RIOHACHA

Abstract

This article focused on a creativity that guides the constant innovation of the market andthus generates, acquires and applies very different knowledge to produce changes in its processes and services, in order to increase its income and reduce its costs, achieving thus improve productivity. For this reason, this article was carried out with the main objective of analyzing the creativity and innovation of the cactus as a craft product in theDistrict of Riohacha. The literature review
article was carried out in four phases, in the first phase it begins with obtaining all the relevant information for its development, through search engines such as academic google, google Chrome, Science Direct, SciELO among others. others, likewise the methodology for the realization of the article is chosen, in this the development of theoretical content is shown, and the cases are selected for analysis, in the second phase a discussion and analysis of the information
obtained is carried out, in the third phase the conclusion is shown and finally bibliographical references are presented.