STRATEGIC PLANNING IN THE TOURIST AGENCIES OF RIOHACHA D.E.T.C.

Abstract

Strategic planning in the Tourist Agencies of Riohacha D.E.T.C. essentially involves reviewing business and financial information to detect possible deviations in the action plan, allowing them to adapt to changes in internal or external environments, whether financial, political, technological, sociocultural, or environmental. Similarly, Tapia (2016) argues that, in terms of planning, various designations are recognized, which are generally used interchangeably, either because the significant differences are not taken into account or due to a lack of knowledge about their specificities and applications. The above stems from the evolution that the management of the Tourist Agencies of Riohacha D.E.T.C. has undergone.