How to Cite
Marroquín Pava , A. F., Reyes Barreto , E. M., & Márquez , B. M. (2024). IMPLEMENTATION OF THE EYE-TRACKING METHODOLOGY FOR THE EVALUATION AND ANALYSIS OF PRODUCTS IN RETAIL ENVIRONMENTS. Renovat: Journal of Interdisciplinary Studies in Social Sciences, Technology and Innovation, 12(1), 71–78. Retrieved from https://revistas.sena.edu.co/index.php/rnt/article/view/6954
Abstract
This project, conducted by the BITI Research Group and categorized as B by Colciencias, aims to strengthen research activities at the Center for Industrial Biotechnology CBI Sena Palmira (CBI). It aligns with three United Nations Sustainable Development Goals: Health and Well-being, Industry, Innovation, and Infrastructure. The project utilizes Eye Tracker technology to analyze consumer behavior in the point of sale and their shopping experience. The insights gained offer valuable information for businesses and academic programs at CBI.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright (c) 2024 SERVICIO NACIONAL DE APRENDIZAJE
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