Abstract
The young population in the Gualivá region, mostly migrate to the city of Bogota in search of better job opportunities. The diversification of panela agro-industry, (predominant economic sector in the region), aims to be attractive and to provide job opportunities that stimulate train and remain in their region of origin, finding there the necessary motivation for using these alternatives to obtain incomes and improve their quality of life (Cundinamarca-Univ. Rosario, 2011).
Product diversification of panela agro-industry, opens new marketing channels for generating revenue to the project’s target population. Commercial expectations that could be generated, depend mainly on the development of alternative sources of production to develop in young women and the possibilities of creating their own sources of income, contributing to self-sufficiency in meeting their needs.
In the process of innovation and technology management it arises creating products that are not in the market and open new channels of commercialization of products derived from sugar cane, applying techniques of innovative process for the panela sector, such as the production of syrups and honeys stabilized for marketing without the use of preservatives, producing a clean product, using in its production process, the biotechnological methods (enzyme) obtained from yeast without genetic modification, where certified enzymes producers are used. Through experimentation the production process of inverted molasses is standardized by setting the different variables (concentration of honey for the enzymatic reaction, production temperature, initial pH of reaction, reaction time, enzyme concentration, final product concentration). It is achieved in this way the production of inverted honey like a standardized raw material development of alternative products
(ie flavored honeys for hot and cold drinks).
Finally the appropriation of knowledge for project beneficiaries is achieved with standardized transfer in the experimental stage to the production unit process.
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