KNOWLEDGE IN THE ERA OF DIGITAL CULTURE AS A STRATEGIC RESOURCE IN THE AREA OF HUMAN TALENT

Abstract

Digital culture front knowledge as a strategic resource in human talent From the identification of variables found through a diagnostic input applied to 9 Pymes and entrepreneurs, there is evidence of ignorance of the importance of properly executing the corresponding procedures of Human Talent and lack of documentation of what is done within the area. With respect to the above, this influences that it is not possible to generate intellectual capital within the organization and that in turn a control is not carried out to determine if the expected is being fulfilled. For which, a manual for the implementation of a management model led from the Human Talent area, automated and systematized, was planned as a proposal for improvement in order to contribute to corporate social responsibility by reducing the use of paper in the area. Human Talent; The purpose is to offer a product and service from the knowledge that allows to standardize the execution of the procedures of the Human Talent area in a digitized way based on management model based on knowledge, skills and talent from the strategic direction in the Human Talent area and decision-making based on the knowledge of the collaborators who are part of the organization. Considering the strategic management of the processes in accordance with human capital, structural capital, relational capital through the identification of intangible assets that are part of the company where the knowledge is contemplated.