BASIC PRINCIPLES OF WRITING AND DIGITAL COMMUNICATION OF A BIRD POST ON THE PAJAREANDO.CO BLOG

Abstract

This research aims to provide the basic principles of writing and digital communication of a post of birds in the blog pajareando.co using a qualitative approach and a type of exploratory documentary research, it was based on reflection and collection of information on how to identify birds, the experience of the pajareada, writing an article for the blog on the website and a brief note with tags for the fan page of the social network Facebook of the brand in question. Information is provided on what a bird is, its anatomy and structure, ways to identify the bird by its beak, legs, shape, feathers, behavior: flight, courtship; the experience of immersion in a bird nature trail and the most important tips for writing texts for a blog, the seven mistakes to avoid and to know what a copy is and the tips for writing it for the social network. Examples and links to further information are shown. At the end, we discuss the behavioral characteristics of the courtship of the golden-headed manakin and conclude the importance of knowing more about the winged species and to make an immersion to obtain information that allows writing persuasive and emotional notes or posts for marketing and digital communication.