A reflection on the environmental management of the hotel sector in Santa Marta Colombia as a policy of corporate social responsibility

Abstract

The research analyzes the environmental management of the hotel sector in Santa Marta Colombia as a policy of Corporate Social Responsibility in terms of commitment to the improvement of environmental quality and the management of the impacts on the environment and the life cycle of products and services. The article was based on authors such as: Aguilera y Puerto (2012), Correa y Amit (2004), Guédez (2014), Global Reporting Initiative (2011), among others. Methodologically, the research was typified as descriptive, with a field design, not experimental, transversal. A population of 40 subjects of the Santa Marta hotel companies was identified. We worked with the census technique. As a data collection technique, we used an instrument, scale type with 16 items, with five (5) response alternatives. The expert judgment technique was used to evaluate the instrument. Reliability under the Cronbach’s Alpha criterion was high of 0.858. The results indicate that under the study conditions, the hotel companies of the city of Santa Marta develop environmental management processes, based on their commitment to improving the environmental quality and managing the impacts on the environment and the cycle of life of products and services characterizing the dimension as average (2.55) implies therefore that the hotel sector in Santa Marta presents a regular behavior that translates into environmental debts under the terms of corporate social responsibility.