Work on Real Marketing, Logistics and Penetration of Financial Inclusion in Colombia, and the Current Situation

Abstract

Colombia is a country with high levels of infor­mality, both in its customs, its political, economic and personal development. And in rural and poor areas, informality increases at the low presence of the State, therefore, lower incomes and lower oppor­tunities for members of the poorest communities are generated.
Financial inclusion is a program that began in 2006, with the aim of providing a tool for econo­mic growth, but its impact has been significant only among higher income social classes; that is, the pro­gram still seems not enough to benefit the poor. This research aims to analyze if there is sufficient financial inclusion in rural strata or, on the contrary, strate­gies to achieve these people improve their standard of living, to use financial services should be impro­ved and, therefore, achieve a higher level indepen­dence in all aspects.