Creation of Standards of Labor Competition with Sergio Arboleda University

Abstract

Through this article, we describe the participation of Sergio Arboleda University in the development of standards for labor certification on marketing in collaboration with SENA, represented by one of its methodologists of its sector committee. In this article it is made an analysis of the process followed by the experts assigned by the University in different marketing areas like: advertising, sales, communications, services and digital marketing, in order to develop each standard, describing the parameters that were taken into account for each one, according to their characteristics and profile required depending on the area in question.