COMMERCIAL AND FINANCIAL STRENGTHENING THROUGH THE DEVELOPMENT OF A MOBILE APPLICATION FOR MICRO ENTERPRISES IN THE ARTISAN SECTOR OF LA GUAJIRA

Abstract

This article presents a mobile application oriented to the commercialization and control of production costs for the commercial and financial strengthening of microenterprises in the handicraft sector of Wayuu origin in the department of La Guajira. This research focused on using electronic commerce as an accessible means to obtain production costs and to know the price to offer these products depending on the profit that the artisan wishes to obtain. The methodology used was Scrum in which qualitative and quantitative data were taken into account to achieve a detailed description and thus, determine the fields to be developed in this application. In addition, this application also has the visualization of state calls offered at the moment to encourage artisans to participate, likewise, it has simulators of financial projections (Financial Loan, Confirming, and Financial Leasing) that will allow them to perform an analysis concerning the supply of financing instruments in the market to make the decision most accurately. This innovation project was approved through the Sennova 2021 project bank, presented by the SENA, Regional Guajira, Centro Industrial y de Energías Alternativas (CIEA), seeking to strengthen the business, commercial and financial development of micro-enterprises in the handicraft sector in the department of La Guajira, through the use of technological tools.